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Grow · Performance Advertising & Lead Generation

Turn ad spend into a predictable flow of enquiries.

We build paid campaigns around the actions that matter to your business — calls, form fills, WhatsApp chats and purchases — and optimise them relentlessly toward lower cost per result.

Audit my ad accounts
See our approach

Why it matters

Performance advertising works when tracking, targeting, creative and landing pages are treated as one system. We own the whole chain, so when results shift we can diagnose why — and fix it.

Sound familiar?

Typical client challenges

  • Cost per lead keeps rising.

  • Lead quality is poor and sales complains.

  • You can't tell which ads produce customers.

  • Campaigns were set up once and never optimised.

What's included

Performance Advertising & Lead Generation, in detail

  1. 01

    Google Ads

    Search, Performance Max, Demand Gen and YouTube campaigns structured by intent and margin.

  2. 02

    Meta Ads

    Facebook and Instagram prospecting and retargeting with structured creative testing.

  3. 03

    Lead generation campaigns

    Instant forms, landing pages and WhatsApp click-to-chat flows with fast follow-up.

  4. 04

    Conversion tracking

    GA4, Tag Manager, Meta Conversions API and offline conversion imports so platforms optimise for real outcomes.

  5. 05

    Landing page optimisation

    Dedicated pages with message match and A/B testing.

  6. 06

    Budget management

    Weekly pacing and monthly reallocation toward the campaigns delivering the lowest cost per result.

How delivery works

From brief to results

  1. 1

    Account audit

    Structure, tracking, wasted spend and creative performance review.

  2. 2

    Rebuild tracking

    Reliable conversion data before scaling spend.

  3. 3

    Launch & test

    Structured campaigns with controlled creative and audience tests.

  4. 4

    Scale

    Increase budget behind proven combinations; cut what isn't working.

Typical deliverables

  • Account audit
  • Tracking implementation
  • Campaign builds
  • Creative test plan
  • Weekly pacing & monthly report

Related work

VNHS - Website Design, Marketing & Brand Management

VNHS - Website Design, Marketing & Brand Management

Education

Advertwise partnered with Vidya Niketan High School (VNHS) to strengthen its digital presence through website design and development, digital marketing, and event-related media coverage. The engagement brings the institution's educational offerings, campus facilities, values, and admissions information together in a professional digital experience designed to connect with parents, students, and the wider community.

  • Digital Marketing
  • Website Design & Development
  • Logo Design
  • Content & Video Production

Questions, answered

What's a good cost per lead?

It depends entirely on your industry, offer and customer value. We'll benchmark your current numbers in the audit and set targets based on what a customer is worth to you.

Do you also create the ads?

Yes — our creative studio produces static, video and carousel ads designed for testing.

How do you improve lead quality?

Better qualifying questions, offline conversion feedback from your CRM, tighter targeting and messaging that sets the right expectations.

Performance Advertising

Paid media measured by enquiries, not impressions.

Tell us where you are today and where you want to be. We'll reply with questions, a recommended approach and next steps.

Audit my ad accounts